Putri Girsang - founder & Creative Director

Putri is a proud Indonesian jewelry designer based in New York City. Her love for jewelry started with her mother, whose quiet elegance left a deep impression. When her mother passed away, the few pieces she left behind became more than just jewelry—they became reminders of who she was, and how deeply something worn close to the body can carry memory.

This realization became the heart of her journey. She began creating jewelry with the hope that each piece could carry memory, love, and connection—just as her mother’s jewelry had done for her. Pieces that speak without explanation, that hold meaning simply by being worn.

Years later, after moving to New York, she decided to take her passion seriously—enrolling in a jewelry design school on Fifth Avenue, Manhattan and learning the technical side of the craft.

Though drawn to the world of high fashion, Putri discovered that her strength was in authenticity: creating pieces that reflect her roots, her story, and what she feels deeply.

Each piece she designs is shaped by emotion, heritage, and memory. And while they begin with her story, they’re made to hold yours too—because to Putri, jewelry is more than an accessory. It’s something to keep close, to cherish, and to pass on.